此專案替富邦綜合保代執行業務員形象影片策略,考量客戶多以電話互動,我們規劃以動態訪談結合情境互動,系統性展現業務員專業形象下的個人魅力。團隊完整執行了企劃發想、腳本撰寫、影像攝製、剪輯後製與視覺包裝,有效協助潛在客戶在接觸前即建立好感與熟悉度。
For this project with Fubon Insurance Agency, we executed an agent profile video strategy. Recognizing that client interactions predominantly occur via phone, we designed a format combining dynamic interviews with situational interactions to systematically showcase the agents' personalities alongside their professional image. Our team managed the end-to-end execution—covering concept development, scriptwriting, filming, post-production, and visual packaging—effectively helping potential clients build rapport and familiarity before making initial contact.